Oct 24

String Automotives Dealer Positioning System Now Incorporates Experian Automotives Auto Market DNA to Help Dealers Better Understand and Target Car Buyers


NEWTON, MA (PRWEB) September 15, 2014

String Automotive, provider of the auto retail industrys first and only dealership intelligence platform, announced today that the latest release of their Dealer Positioning System (DPS) integrates rich demographic and psychographic information drawn from Experian Automotives Auto Market DNA database.

For years, automotive dealers have had insight into what types of vehicles are being sold in their areas and some basic demographic information about the buyers. However, theyve never been presented with actionable insights regarding the mindset and values of todays car buying customer, said John Gray, president of Experian Automotive. Weve designed our Auto Market DNA to help fill this void by delivering unique insight into what drives and motivates car shoppers. By teaming with String Automotive, were able to provide their customers with a better understanding of their local markets to help them gain a competitive marketing advantage.

The Dealer Positioning System now empowers dealers to get a full picture of what is happening in their market at a ZIP Code level. The platform overlays numerous data sets including web statistics, demand and registration data with a dealers own sales and inventory data to help dealers make decisions on what areas to target, which models to market and how to spend marketing dollars more effectively.

Dealers will now be able to see the most common profiles of car buyers in each ZIP Code surrounding their dealerships, going beyond demographic data like average income and lifestage to include psychographic information such as advertising receptivity, channel preference and key values. They can also drill down by model to see whether people who purchase a particular vehicle tend to be Age of Aquarius boomers or Urban Edge singles; what mediums they tend to consume (such as newspaper, television or radio); whether they prefer to be approached via direct mail, email or phone; and what messages resonate most with them.

Auto Market DNA employs a powerful research database that combines Experians vehicle registration data with demographic and behavioral consumer data from its ConsumerView platform. This compelling combination enables users to not only better understand which vehicles are being purchased, but also obtain deeper insight into why customers are purchasing them.

Access to this level of knowledge and insight into car buyers in each local market has never been available to the average dealer, says Ken Kolodziej, String Automotives Founder and CEO. Were excited to work with dealers and their advertising agencies as they translate Experian Automotives rich data into campaigns and offers that really resonate with individual consumers.

The Dealer Positioning System helps dealers discover which ZIP Codes near their dealership represent the most opportunity to gain market share or conquest against cross-shopped makes. With the introduction of Experian Automotive data into the application, dealers and their agencies can develop highly tactical plans to attack those ZIP Codes. For example, BMW buyers in one area may prefer newspaper advertising and care deeply about a dealerships history and reputation for service, while shoppers just a few towns over might favor internet or TV advertising and be more receptive to financing offers and celebrity endorsements.

“In a saturated market where it takes more than a good product to bring consumers into the dealership, combined with strict consumer protection laws in place, there is no room for error in allocating our marketing dollars. The new Experian data gives us measurements of which advertising messages and mediums can be used within a specific market, or even zip code, to harness the attention of potential buyers, says Ashton Brown, Digital Marketing Director of Heritage Volkswagen of South Atlanta. It also gives dealers real tangible data to review with their ad agency as to why or why not specific media buys may or may not work. We are no longer in a ‘let’s hope this works’ era of automotive marketing.

Join String Automotive on Thursday, September 18th 1:00 PM 2:00 PM EDT for a webinar to learn how Experian compiles demographic and psychographic data to profile car buyers to pinpoint their values, preferences and advertising receptivity. Understand how dealers can use that data to craft highly targeted marketing campaigns that appeal to prospects as individuals.

Ken Kolodziej will be speaking at the 17th Digital Dealer Conference & Exposition, September 24th 8:30 AM 9:20 AM in Las Vegas. The session, “Be a Data-Driven Dealer” will focus on how to make decisions with your head not your gut, using data as the driving force.

About The Dealer Positioning System

String Automotives patent-pending Dealer Positioning System helps auto dealers navigate todays dynamic market with the only vertically-integrated dealership intelligence solution available. The DPS combines multiple sources of data from inside and outside the dealership to provide a rich, actionable view of local markets and an objective view of what and who is working for each dealership. But the DPS goes beyond just identifying current wins and potential issues, providing a visual view of data that saves time, shapes strategy and makes money for dealers.

About String Automotive

Founded in 2005 and based in Newton, MA, String Automotive delivers transparency, insights and innovation to forward-thinking dealers. Strings dealership intelligence platform, the Dealer Positioning System (or DPS), takes the pulse of each dealerships local market and guides dealers to make the most profitable, proactive decisions for every store and unique situation. When used in concert with vendors and agency partners, this powerful analytics solution simplifies choices like how to spend marketing dollars, what inventory to stock and where to conquest by letting a dealers data drive decisions.

For more information or to request a demo, please visit us at http://www.stringautomotive.com.

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Oct 20

Top 5 most Expensive Moves for Car Insurance Rates

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Oct 18

China Automotive Drive Shaft Market Size 2014, Industry Shares, Growth, Trends and Forecast 2017: MarketResearchReports.Biz

Albany, NY (PRWEB) October 14, 2014

According to China Automotive Drive Shaft Market Report, 2014 released by MarketResearchReports.Biz, Chinese automotive drive shaft market will keep an average growth rate of 8.29% in 2014-2017, and the market demand will reach 61.04 million units in 2017.

View Full Report at http://www.marketresearchreports.biz/analysis/225498

Drive shafts are the parts of automobiles and construction machinery, on the demand of which the prosperity index and development scale of automotive and engineering machinery have a direct bearing. In 2013, China needed 44.38 million automotive drive shafts, of which 81.5% came from passenger cars whose base was huge. If coupled with the demand from construction machinery, Chinas demand for drive shafts would reach 46.26 million units in 2013.

Download Detail Report With Complete TOC at http://www.marketresearchreports.biz/sample/sample/225498

The highly-concentrated Chinese automotive drive shaft market presents the following competition pattern: a few powerful transmission shaft manufacturers occupy the main engine supporting market; the majority of the remaining enterprises with small scale, weak technical strength and low brand awareness dominate partial low-end main engine supporting market and maintenance services market by virtue of low prices, playing a passive role in competition. Wanxiang Qianchao, Shanghai GKN Drive Shaft and Xuchang Yuandong Drive Shaft accounted for 56.25% of the total drive shaft sales volume together in 2013, and the share is expected to be as high as 55% or so in 2014.

Xuchang Yuandong Drive Shaft is engaged in R & D, production and marketing of non-isokinetic drive shafts with the annual output of 3.6 million sets of such shafts boasting the most diversified types and the most comprehensive specifications in China.

Browse All China Market And Industry Analysis Research Reports at http://www.marketresearchreports.biz/country/China

In 2013, the sluggish Chinese commercial vehicle and construction machinery market boosted Xuchang Yuandong Drive Shaft to step in the field of mini-car and passenger car transmission shafts, stimulating the substantial growth in shaft sales volume. Meanwhile, the shaft revenue of the company ascended 44.59% year on year to RMB937.65 million. In the next few years, the company’s performance will maintain steady growth in the wake of its exploration in the passenger car market.

The report mainly contains six chapters and 113 charts, stating China’s overall economic situation, the overview of China’s automobile industry, automotive drive shaft market demand (including import & export), and the competitive landscape of the automotive drive shaft market, as well as introducing the revenue, transmission shaft production and marketing, capacity and production bases of 20 global and Chinese major automotive drive shaft manufacturers.

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China Automotive Three-way Catalytic Converter Supporting Report, 2014-2017 by SinoMarketInsight predicts that the demand for automotive catalytic converter in China will reach 51.24 million sets by 2017. Three-way catalysis refers to the catalysis that transforms CO, HC, NOx and other harmful gases in automobile exhaust into harmless carbon dioxide, water and nitrogen through oxidation and reduction. In 2014, the demand for three-way catalytic converter from passenger vehicle market will hit 39.39 million sets. The forthcoming boom of catalytic converter is largely because of more stringent environmental requirements on automobile, stable growth in automobile output and emergence of the replacement and maintenance market.

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Joint ventures now dominate the Chinese automotive three-way catalytic converter market, such as Faurecia, Tenneco, Eberspaecher, Futaba, Delphi, Boysen, Hirotec and Sango, which have set up wholly-owned companies or joint ventures in China. The catalytic converters produced by Faurecia are provided to Beijing Hyundai, Dongfeng Passenger Vehicle Company, Dongfeng Yueda Kia, Chery and Shanghai Volkswagen; Tenneco serves mainly SAIC Motor Passenger Vehicle Co., Shanghai Volkswagen, Shanghai GM, BAIC Motor Corporation Co., Ltd., GM, and Chang’an Suzuki; and Eberspaecher supports FAW-Volkswagen (Golf, Audi), Beijing Benz Automotive and Tianjin FAW Toyota Motor.

China Automobile Seals Supporting Report, 2014-2017

View Full Report at http://www.marketresearchreports.biz/analysis/214865

According to China Automobile Seals Supporting Report, 2014-2017, it is expected that, stimulated by the expanded auto-making capacity, automobile weatherstrip will experience sustained growth in production over the next few years, and the demand for automobile weatherstrip will hit 1.381 billion meters by 2017. Tightness is an important indicator to measure complete automobile quality, and seals are one of the most widely used parts in automobile. The excellent durability and longer service life of automobile weatherstrip makes a relatively small after-sales maintenance market, and the demand is mainly concentrated in complete automobile supporting field. In 2013, Chinas demand for automobile seals was 995 million meters, up 14.8% from a year earlier.

Download Detail Report With Complete TOC at http://www.marketresearchreports.biz/sample/sample/214865

Regarding the competitive landscape of the market, automobile weatherstrip is analogous to overall auto parts pattern in China. Local Chinese automobile weatherstrip companies support mainly homegrown brands and low-emission models, while most joint-venture brands and high-end auto models prefer weatherstrips from large multinational auto parts companies.

China Automotive Lock Industry Report, 2014-2017

View Full Report at http://www.marketresearchreports.biz/analysis/212442

According to China Automotive Lock Industry Report, 2014-2017, Chinese automotive lock market will present an AAGR of 8.5%-9%, with the total production expected to exceed 130 million units by 2017. With the rapid development of China’s automobile market, the production of automotive locks there showed a steady growth, with the 2013’s production in China totaling 95.231 million units, up 14.8% on a year-on-year basis. This growth rate was virtually consistent with that of the vehicle production in China.

Download Detail Report With Complete TOC at http://www.marketresearchreports.biz/sample/sample/212442

Due to the fact that automotive lock industry, especially the products such as the vehicle door locks, trunk locks and fuel tank cap locks, has a relatively low requirement on the technologies for product development and production, the production of automotive locks in China could save production costs, especially those of labor and materials. At present, most vehicle manufacturers, whether independent auto brands or joint-venture brands, choose to produce and assemble vehicle door locks in China.

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Automotive Multi-Wheel Drive Systems Market by Vehicle Type (Passenger Car, LCV and HCV) worth $6,247.5 Million by 2019 – New Report


(PRWEB) September 10, 2014

The report “Automotive Multi-Wheel Drive Systems Market by Vehicle Type (Passenger Car, LCV and HCV), by System Type (Automatic AWD and Manual AWD Systems) & by Geography (Asia-Oceania, North America, Europe and ROW) – Global Trends and Forecast to 2019″, classifies and defines the automatic and manual AWD systems market in terms of value and volume. The report highlights potential growth opportunities in the coming years as well as covers review of market drivers, restraints, growth indicators, challenges, legislation trends, market dynamics, competitive landscape, and other key aspects with respect to automotive multi-drive systems market.

Browse 102 market data tables, 72 figures spread through 270 Pages and in-depth TOC on “Automotive Multi-Wheel Drive Systems Market – Global Trends and Forecast to 2019″.

http://www.marketsandmarkets.com/Market-Reports/automotive-multi-wheel-drive-systems-market-9918277.html

Early buyers will receive 10% customization on this report.

http://www.marketsandmarkets.com/speaktoanalyst.asp?id=9918277

Asia-Oceania: Growing Market for Automatic AWD Systems in Near Future

The Asia-Oceania region includes developing countries such as China, India, Japan, and South Korea. Factors such as adaptation of safety regulations by governments and their agencies, increase in vehicle sales and safety installations per vehicle, need for vehicle fuel efficiency, and stability and control are accelerating the demand for multi-wheel drive systems. Suppliers such as ZF Friedrichshafen AG (Germany), GKN Driveline (England), and JTEKT Corporation (Japan) are some of the dominant players in this region that are anticipated to drive the demand for the multi-wheel drive systems.

Europe & North America: Established Market for Automatic and Manual AWD Systems

In 2009, Europe experienced an economic downturn that affected many industries within the region, especially the automotive industry. But it is on the verge of complete recovery from the downturn. As a result, the automotive multi-wheel drive system market is projected to show a stable growth rate for the period under study. Europe is a major market for multi-wheel drive systems and home to a number of automotive AWD system suppliers such as ZF Friedrichshafen AG and Continental AG. Due to the technological prowess that Europe has, new and advanced technology is well accepted in local markets with high adoption rate.

The North American region comprises of U.S., Mexico, and Canada. Mexico is the emerging economy in this segment. U.S. and Canada are established markets in the North American region with a healthy growth rate. The advantages provided by the AWD systems are expected to positively affect its market. Suppliers such as American Axle and Manufacturing Inc., Borg Warner Inc., and Continental AG have a major presence in North America.

Inquiry before Buying at http://www.marketsandmarkets.com/Enquiry_Before_Buying.asp?id=9918277

The report covers the Automotive Multi-Wheel Systems Market in terms of volume and value. The market size, from 2012 to 2019 with regard to volume, is provided in terms of thousand units, whereas the value is provided in terms of $ million. The market is broadly classified by regions (Asia-Oceania, Europe, North America, and ROW), focusing on key countries in each region.

The report classifies and defines the Automotive Multi-Wheel Systems Market in terms of volume and value providing qualitative and quantitative insights on the automotive multi-wheel systems. It also gives a comprehensive review of market drivers, restraints, opportunities, challenges, and key issues in the AWD systems market. The key players in this market have also been identified and profiled.

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